L'Hymne des Trembles — Shaped by the change of seasons
Client:
BRIVIA GROUP
Brand Identity
Campaign
L'Hymne des Trembles — Shaped by the change of seasons
Client:
BRIVIA GROUP
Brand Identity
Campaign
About the project
The mandate was to launch L’Hymne des Trembles, a 500-unit ski-in/ski-out resort on the Versant Soleil of Mont-Tremblant, in Québec. To navigate a competitive market, we moved beyond static floor plans to curate a visceral experience. Supported by partners like YOO Design, founded by Philippe Starck, we positioned the development as an ultimate nature sanctuary. Our goal was to immerse potential residents in the lifestyle and landscape, securing emotional buy-in long before construction began.
The mandate was to launch L’Hymne des Trembles, a 500-unit ski-in/ski-out resort on the Versant Soleil of Mont-Tremblant, in Québec. To navigate a competitive market, we moved beyond static floor plans to curate a visceral experience. Supported by partners like YOO Design, founded by Philippe Starck, we positioned the development as an ultimate nature sanctuary. Our goal was to immerse potential residents in the lifestyle and landscape, securing emotional buy-in long before construction began.
The mandate was to launch L’Hymne des Trembles, a 500-unit ski-in/ski-out resort on the Versant Soleil of Mont-Tremblant, in Québec. To navigate a competitive market, we moved beyond static floor plans to curate a visceral experience. Supported by partners like YOO Design, founded by Philippe Starck, we positioned the development as an ultimate nature sanctuary. Our goal was to immerse potential residents in the lifestyle and landscape, securing emotional buy-in long before construction began.
THE APPROACH
We created a living brand identity anchored in the concept of seasonal evolution and the poetic origin of the name itself—an ode to the wind in the aspen trees. Rather than relying on a fixed visual system, we developed a dynamic framework where logo color palettes and messaging adapt in real-time to the four seasons of Mont Tremblant. To showcase the site’s active lifestyle, we partnered with Olympic and X Games athletes as a dedicated film crew to capture their runs on the slopes of Mont Tremblant, immersing potential buyers in the adrenaline-fueled perks of living on the mountain. This content strategy was paired with sensory innovations, including a signature fragrance crafted to evoke the olfactory atmosphere of each season, ensuring the brand remained as organic as the environment it inhabits.
We created a living brand identity anchored in the concept of seasonal evolution and the poetic origin of the name itself—an ode to the wind in the aspen trees. Rather than relying on a fixed visual system, we developed a dynamic framework where logo color palettes and messaging adapt in real-time to the four seasons of Mont Tremblant. To showcase the site’s active lifestyle, we partnered with Olympic and X Games athletes as a dedicated film crew to capture their runs on the slopes of Mont Tremblant, immersing potential buyers in the adrenaline-fueled perks of living on the mountain. This content strategy was paired with sensory innovations, including a signature fragrance crafted to evoke the olfactory atmosphere of each season, ensuring the brand remained as organic as the environment it inhabits.
We created a living brand identity anchored in the concept of seasonal evolution and the poetic origin of the name itself—an ode to the wind in the aspen trees. Rather than relying on a fixed visual system, we developed a dynamic framework where logo color palettes and messaging adapt in real-time to the four seasons of Mont Tremblant. To showcase the site’s active lifestyle, we partnered with Olympic and X Games athletes as a dedicated film crew to capture their runs on the slopes of Mont Tremblant, immersing potential buyers in the adrenaline-fueled perks of living on the mountain. This content strategy was paired with sensory innovations, including a signature fragrance crafted to evoke the olfactory atmosphere of each season, ensuring the brand remained as organic as the environment it inhabits.
The Result
The execution delivered exceptional commercial performance generating significant sales volume within the first month and securing the viability of future phases. The project garnered international media coverage and industry recognition effectively elevating L’Hymne des Trembles from a regional development into a nationally significant destination recognized for its strategic excellence and its profound connection to the land.
The execution delivered exceptional commercial performance generating significant sales volume within the first month and securing the viability of future phases. The project garnered international media coverage and industry recognition effectively elevating L’Hymne des Trembles from a regional development into a nationally significant destination recognized for its strategic excellence and its profound connection to the land.
The execution delivered exceptional commercial performance generating significant sales volume within the first month and securing the viability of future phases. The project garnered international media coverage and industry recognition effectively elevating L’Hymne des Trembles from a regional development into a nationally significant destination recognized for its strategic excellence and its profound connection to the land.
Creative Direction
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Art Direction
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Project Manager
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Account Director
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Paul Barbin
Antoine Énault
Noémie Lambertini
Olivier Caron
