21TSI — A revolution in the sports industry
Client:
21TSI
Creative Direction
Web Design & UX
21TSI — A revolution in the sports industry
Client:
21TSI
Creative Direction
Web Design & UX
About the project
21TSI partnered with us to dismantle this convention and build a brand capable of supporting their aggressive global expansion. As a holding company operating at the intersection of sports and technology they required an identity that would mirror their disruptive DNA rather than conceal it. The mandate was to create a complete brand ecosystem and digital platform designed to fulfill three critical objectives: attracting top tier talent to their workforce, securing immediate credibility with institutional investors, and unifying a diverse portfolio of consumer brands. We were approached to transform a financial entity into a magnetic cultural force that feels as vibrant and dynamic as the industry it aims to revolutionize.
21TSI partnered with us to dismantle this convention and build a brand capable of supporting their aggressive global expansion. As a holding company operating at the intersection of sports and technology they required an identity that would mirror their disruptive DNA rather than conceal it. The mandate was to create a complete brand ecosystem and digital platform designed to fulfill three critical objectives: attracting top tier talent to their workforce, securing immediate credibility with institutional investors, and unifying a diverse portfolio of consumer brands. We were approached to transform a financial entity into a magnetic cultural force that feels as vibrant and dynamic as the industry it aims to revolutionize.
21TSI partnered with us to dismantle this convention and build a brand capable of supporting their aggressive global expansion. As a holding company operating at the intersection of sports and technology they required an identity that would mirror their disruptive DNA rather than conceal it. The mandate was to create a complete brand ecosystem and digital platform designed to fulfill three critical objectives: attracting top tier talent to their workforce, securing immediate credibility with institutional investors, and unifying a diverse portfolio of consumer brands. We were approached to transform a financial entity into a magnetic cultural force that feels as vibrant and dynamic as the industry it aims to revolutionize.
THE APPROACH
We architected a brand strategy centered on the fusion of high performance structure and the visceral reality of human effort. Our design team rejected the safe aesthetics of traditional finance in favor of a technological visual identity that commands attention. We developed a living brand system where the precision of a dark futuristic interface contrasts with organic textures representing sweat, motion, and fluidity. By treating the digital platform as a manifesto rather than a corporate brochure we ensured that every interaction communicates the company's agility and ambition. The visual language borrows from the codes of luxury and performance gear to create a positioning that navigates against the current of common market expectations.
We architected a brand strategy centered on the fusion of high performance structure and the visceral reality of human effort. Our design team rejected the safe aesthetics of traditional finance in favor of a technological visual identity that commands attention. We developed a living brand system where the precision of a dark futuristic interface contrasts with organic textures representing sweat, motion, and fluidity. By treating the digital platform as a manifesto rather than a corporate brochure we ensured that every interaction communicates the company's agility and ambition. The visual language borrows from the codes of luxury and performance gear to create a positioning that navigates against the current of common market expectations.
We architected a brand strategy centered on the fusion of high performance structure and the visceral reality of human effort. Our design team rejected the safe aesthetics of traditional finance in favor of a technological visual identity that commands attention. We developed a living brand system where the precision of a dark futuristic interface contrasts with organic textures representing sweat, motion, and fluidity. By treating the digital platform as a manifesto rather than a corporate brochure we ensured that every interaction communicates the company's agility and ambition. The visual language borrows from the codes of luxury and performance gear to create a positioning that navigates against the current of common market expectations.
The Result
The new identity successfully elevates 21TSI from a collection of assets into a unified visionary leader in the sports economy. We delivered a brand system that transforms the corporate holding into a desirable destination for the mavericks and disruptors the company seeks to recruit. The cohesive visual narrative provides the organization with the stature required to inspire confidence among global partners while maintaining the accessibility needed to resonate with consumer trends. This strategic transformation proves that a parent company can embody the same radical energy and passion as the athletes it serves.
The new identity successfully elevates 21TSI from a collection of assets into a unified visionary leader in the sports economy. We delivered a brand system that transforms the corporate holding into a desirable destination for the mavericks and disruptors the company seeks to recruit. The cohesive visual narrative provides the organization with the stature required to inspire confidence among global partners while maintaining the accessibility needed to resonate with consumer trends. This strategic transformation proves that a parent company can embody the same radical energy and passion as the athletes it serves.
The new identity successfully elevates 21TSI from a collection of assets into a unified visionary leader in the sports economy. We delivered a brand system that transforms the corporate holding into a desirable destination for the mavericks and disruptors the company seeks to recruit. The cohesive visual narrative provides the organization with the stature required to inspire confidence among global partners while maintaining the accessibility needed to resonate with consumer trends. This strategic transformation proves that a parent company can embody the same radical energy and passion as the athletes it serves.
Creative Direction
:
Art Direction
:
Web Design & Dev
:
Project Manager
:
Paul Barbin
Paul Barbin
Type8 Studio
Noémie Lambertini
